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Venture Builders Workshops: Customer Acquisition

October 7, 2020 @ 7:00 pm - 9:00 pm

Workshops for startups

Being an entrepreneur requires a great deal of optimism, and a very strong belief in how much new customers will love your product.  Unfortunately, this same optimism often leads us to conclude that customers will beat down our door to purchase the new product. “The market will come to me!”   If only that were true…

Come join us for a hands-on, minds-on, workshop to discuss the basics of how to acquire customers (strategies such as SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.) and how to measure these activities:

  • Cost to Acquire Customers (CAC)
  • The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer)

Join us via Zoom for an opportunity to meet fellow student entrepreneurs and talk with faculty practitioners from the Apex Center.

Follow us @ApexCenterVT for updates.

All Apex Center programs in Fall 2020 will be presented in a virtual environment.  Please see event details below to register for this event and obtain Zoom information.


October 7, 2020
7:00 pm - 9:00 pm
Event Category:


Apex Center for Entrepreneurs


Who can attend?
VT students

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Workshops for startupsWorkshops for startups