2020 ACCELERATOR COHORT | View All »

L.U.V. (Low UltraViolet)

Bringing fashion and sustainability to UPF clothing

Billy Clarke, Co-Founder, College of Engineering ’21

Erica Sullivan, CEO & Co-Founder, College of Liberal Arts & Human Sciences ’20

Abby Morrison, Director of Marketing, College of Liberal Arts & Human Sciences ’21, Pamplin College of Business, ’20

Alejandro Rodriguez, Chemical Lead, College of Engineering ’21

L.U.V. (Low Ultraviolet) is a safe, fashionable and sustainable UPF 50+ lifestyle brand founded in December of 2019 that aims to educate and protect the public from skin cancer. The L.U.V. team uses a special seaweed-based nanocomposite that binds to our textiles to ensure UPF ratings of 50 and above.

www.luvlowultraviolet.com

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“We’re excited to bring safe, fashionable and sustainable UPF clothing to market. Women shouldn’t have to compromise between their health, sun safety and fashionable beachwear.” – Erica Sullivan, cofounder, LUV