Check out these free resources on how to start, launch and grow your business!
So you have a startup idea — but how do you get started?
In this three-part series, we discuss a startup framework that you need to validate your startup idea so you avoid the number one mistake people make: building something that nobody wants. Just starting out? This is the article for you.
How do you create what’s in your head—BEFORE you build a final product
We all want to build things, but often struggle with questions such as “How do I get my great idea on the web? What are the steps in building a web site?” And the most important question is, “How do I test whether this is a real business?” Check out these ten steps to a web based startup from tech legend Steve Blank…
Struggling to tell your story? Watch how to pitch anything in 15 seconds using a Message Map.
Messaging is a critical factor in the success of your startup. You want to convey a narrow definition so that people can easily identify whether or not they’re the intended audience of the product. But, if the definition is too wide, you end up getting a lot of prospective customers in your funnel that aren’t a great fit and almost never buy. And if they do purchase, they’ll likely have a bad experience and leave poor reviews. Learn how to perfect your messaging with the message map!
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